Table of Contents

  • Purpose
  • Goal
  • Target Audience
  • Personas
  • Scenarios
  • Asset List
  • Map
  • Categories
  • Color Palette
  • Typography
  • Navigation
  • Branding
  • Wireframes
  • Responsive Wireframes

Purpose

ACAassured.com is a website that gives current, detailed information about the Affordable Care Act (ACA), accompanied by interactive wizard tools that will help your business comply with the complicated ACA rules and regulations.

Goal

The goal of ACAassured.com is to provide comprehensive information about the ACA for current clients of the Cicotte Law Firm, as well as any other individuals with a need for ACA information. Driving appropriate business to the Cicotte Law Firm is also part of the goal.

Target Audience

HR Professionals

The primary audience for ACAassured.com is Human Resource professionals with 5+ years of work experience in the HR field.
HR professionals will visit the ACAassured.com website because it will provide information and tools that they need to satisfy some of their job requirements. The ACAassured.com website will give timely information that the HR professional needs to stay in compliance with the ever-changing rules and regulations of the Affordable Care Act.
The HR professional will also look to this website to find information they need when they do their Federal tax reporting. Additionally, the wizard tool included on the ACAassured.com website will help the HR professional as they try to plan for the economics of providing health insurance to company employees. The HR professional will access this site during their work hours via their work computers. The HR professionals that visit ACAassured.com will be frequent users of payroll systems, Human Resource Information Systems, and office suite software, who spend an average of 4 hours a day on their work computers.

Small Business Owners

Small business owners are also part of the primary audience for the ACAassured.com website. These are business owners whose companies are too small to afford a dedicated HR person. The small business owner will use the ACAassured.com website in the same way as the HR professional. Although, the small business owner may not have as much background knowledge regarding the Affordable Care Act because he/she is not a dedicated Human Resource employee.

Competitors - Law Firms and Insurance Brokers

Competitors are secondary users of the ACAassured.com website. Insurance brokers will use the website to obtain the knowledge they need to provide services for their clients. Lawyers will use the website to glean information that they need to properly advise their clients in ACA matters.

Personas

Rebecca Parsons - HR Professional

Rebecca Parsons is a 52 year old, single, white female. She is the Director of Human Resources for an environmental consulting firm that employs 200 people. Rebecca is responsible for all human resource matters at the company, including the operation of the firm retirement and health plans and assuring compliance with all state and federal labor and employment laws.
Rebecca works in a single office. She uses a computer that runs Windows 7 for approximately 4 hours a day. Rebecca uses ACAassured.com for professional and informed assistance as she makes health care coverage decisions in light of the constantly changing rules and regulations of the Affordable Health Care Act. ACAassured.com also helps Rebecca with the complex ACA reporting and compliance requirements. Before she found ACAassured.com, Rebecca was heard lamenting, “I need a reliable site that I can turn to that helps me figure out what my company should do to comply with the Affordable Care Act.

Kathleen Parsons - Small Business Owner

Kathleen is a 47 year old white female with a high school education. She has worked her way up in the working world through hard work and perseverance. Kathleen is now the CEO and owner of a construction and governmental contracting company that employs 50 people. She is responsible for all strategic plans of the company, including marketing and managing major costs like employee benefits.
Kathleen works in a private office with meeting space available. She has a basic knowledge of computer use and uses one for the basic functions of her job. Kathleen monitors ACAassured.com because she has found it to be the most useful and cost effective website available. The website’s affiliation with the Cicotte Law Firm provides comfort that the website is reliable. Kathleen has said, “Government bureaucracy continues to make it more difficult for my company to earn money. I need to keep my compliance as low as possible. I need a good website to help with that.”
Kathleen is divorced and remarried with 2 adult children.

David Samuelson - Insurance Broker

David Samuelson, aged 55, is a white male who has been married for 30 years and is the proud papa of 2 adult daughters. David married young but still managed to get a formal education, obtaining a Bachelor of Arts.
David is a very successful insurance broker in a company with 160 employees spread throughout 8 offices located in the Northwest. David is the leading health insurance broker company wide. David uses ACAassured.com because the Affordable Care Act is not his core competency. He looks to the website to find the latest compliance advice he needs to relay to his clients. The website helps him keep his clients satisfied. David has been quoted saying, “The ACA is massively affecting my business. To continue to be the leading broker in my community, I need to know it and understand it better than anyone else.”

Scenarios

  1. David Samuelson, insurance broker, just read an online news article reporting on some new Federal regulations regarding the ACA. David needs to know all the details and what this means for his clients.
  2. David Samuelson, insurance broker, feels less than secure in his knowledge about the current status of the ACA. government’s official site that gives information about the ACA is complicated and hard to understand. needs a website that gives him the information he needs in an easy to understand language and layout.
  3. David Samuelson, insurance broker, sometimes has legal needs that he needs advice on that are beyond the scope of the information provided on any website. However, David knows that ACAassured.com is created and maintained by a reputable attorney who has clients nationwide. David looks to the website to obtain the attorney’s contact information.
  4. David Samuelson, insurance broker, would like to start a side business, but it needs to comply with all the ACA rules and regulations. David looks to ACAassured.com to give him up to date information.
  5. Kathleen Jenkins is concerned that she is not calculating her full time employees correctly. She uses the wizard tool on ACAassured.com to make sure she has accurately accounted for everything.
  6. Kathleen Jenkins, small business owner, is on a tight budget. She knows that there are multiple ways to comply with the federal regulations surrounding the ACA, some of which can save her a lot of money. She looks to ACAassured.com to find the most affordable way of complying.
  7. Rebecca Parsons, HR director, has a meeting next week with the firm CEO. She is expected to brief him on all of the current ACA regulations, as well as any new ones adopted recently by the ACA. Rebecca knows that ACAassured.com keeps abreast of all current releases. She checks the website to see if there is anything new since she last looked.
  8. Rebecca Parsons, HR director, has a question about some federal reporting she is getting ready to do. Rebecca looks to ACAassured.com to see if they can clarify the issue for her.
  9. Rebecca Parsons, HR director, is feeling behind on all the up to date happenings with the ACA. She thinks attending a webinar would help keep her job skills up to date. Rebecca looks to ACAassured.com to find a webinar that will fit into her schedule and budget.
  10. Rebecca Parsons, HR director, would like to encourage healthy lifestyles for the companies employees, while seeing costs drop and productivity soar. Rebecca scans the article about wellness incentive programs offered by the ACA listed on ACAassured.com.

Asset List

  • Question 1: Can you help me calculate my fulltime employees so I will know how to comply with insurance coverage?
    • Wizard tool with specific question to calculate the number of full time employees
  • Question 2: Will this website keep abreast of all current rules and regulations regarding the ACA in a timely manner?
    • Articles to address current rules and regulations
    • New releases highlighted on the Home page
  • Question 3: Will there be a way I can ask specific questions that aren’t addressed on the website and make suggestions?
    • Contact information
    • Question and suggestion box
  • Question 4: I want all the resources I need in one location. Will your site provide this?
    • Resource links to other non-profit informational websites
    • Referral to Cicotte law firm
    • Question and suggestion box
  • Question 5: I would like to know about affordable seminars and webinars.
    • Updated information about upcoming seminars and webinars
  • Question 6: I need information about all of the reporting requirements.
    • Link to a page with reporting requirements
  • Question 7: I’m just confused about everything. I know I am not in compliance. Can your site help get me up to date?
    • An overview of ACA
    • An ACA compliance checklist
    • Articles on each individual ACA rule and regulation
    • Referral to the Cicotte law firm
    • Question field
  • Question 8: I would like to be alerted when there is a change I need to know about.
    • Sign up for the Cicotte quarterly newsletter and Limits mailing
  • Question 9: Can you show me the penalties I will take on if I am not compliant and analyze whether they are cost effective?
    • Wizard tool for determining penalties
  • Question 10: Can I use your site to train my HR people?
    • ACA overview
    • Informative articles about each aspect of ACA
    • News releases
    • Webinars and seminars
    • Wizard tools
    • ACA checklist

Map

Categories

  • Home
    • Logo (repeated on every page)
    • Navigation bar (repeated on every page)
    • Intro image – Puzzle with quip (Are you puzzled by all the ACA rules & regulations?) overwriting it.
    • Three Boxes
    • Footer – Disclaimer & Contact info (repeated on every page)
      • What is ACA? Who should be concerned? Why will our site be helpful?
      • What’s new link button – Links user to any new rules or regulations.
      • Mandate Planning Tool link button
  • ACA Terminology
    • Logo
    • Navigation bar
    • Left 1/3 of page – clickable ACA terms (Approximately 50)
    • Right 2/3 of page – scroll box where term synopses will appear when term on left is clicked.
    • Footer – Disclaimer & Contact Info
  • Rules and Regulations
    • Logo
    • Navigation bar
    • Left 1/3 of page – General Information about rules & regulations. Short.
    • Right 2/3 of page – Clickable links to published rules and regulations by the Federal Government grouped by topic. Will open published rule in new tab.
    • TOPICS:
      • Employer mandate/shared responsibility
      • Individual mandate
      • Market reforms
      • Claim review and appeals
      • Cadillac tax
      • Essential health benefit
      • Auto enrollment
      • Grandfathered plans
      • Waiting periods
      • Reporting
      • Medical loss ratio
      • Minimum value
      • Non-discrimination
      • Patient centered outcomes research institutes
      • Preventative care
      • Summary of benefits and coverage
      • Student
    • Footer – Disclaimer & Contact Info
  • Webinars
    • Logo
    • Navigation bar
    • Left 1/3 of page – Information and links relating to upcoming webinars/seminars
    • Right 2/3 of page - Recent power point presentation made into video with audio soundtrack
    • Any other pertinent past webinar videos
    • Footer – Disclaimer & Contact Info
  • Resources
    • Logo
    • Navigation bar
    • Left 1/3 of page – Information about resources: accuracy, expertise, etc.
    • Right 2/3 of page – Clickable links to resources that will open in a new tab. Cicotte Law firm will have prominence
    • Possible Resources:
      • irs.gov/aca
      • sba.gov/healthcare
      • healthcare.gov
      • business.usa.gov/healthcare
      • RiskRT.com
      • dol.gov/ebsa/healthreform
      • hhs.gov/healthcare
      • others????
    • Footer – Disclaimer & Contact Info
  • Ask an Expert
    • Logo
    • Navigation bar
    • Email form box for simple questions
    • Referral information to the Cicotte Law Firm for complex questions
    • Image of George Cicotte – head attorney at the Cicotte Law Firm
    • Footer – Disclaimer & Contact Info

Color Palette

The color scheme of ACAassured.com will correspond with the color scheme of the Cicotte Law firm’s website to show the connection between the two entities. The primary color will be used as the background color in the navigation bar and in the footer. It will also be the primary color of the logo. The complementary color will be used for any additional splashes of color. Link hovering will appear as the main complementary color.

Main Primary
Hex #006836
RGB (0, 104, 54)
 Main Secondary
Hex #25955F
RGB (37, 149, 95)
 Main Secondary
Hex #004F29
RGB (0, 79, 41)
 Main Secondary
Hex #003119
RGB (0, 49, 25)
Complementary Primary
Hex #952600
RGB (149, 38, 0)
 Complementary Secondary
Hex #D75E35
RGB (215, 94, 53)
 Complementary Secondary
Hex #711D00
RGB (113, 29, 0)
 Complementary Secondary
Hex #461200
RGB (70, 18, 0)
Text Default
Hex #000000
RGB (0, 0, 0)
 Text Alternative
Hex #FFFFFF
RGB (255, 255, 255)



(WHITE)

Typography

TYPE FONT SIZE COLOR
Primary navigation Times New Roman or serif 18px #ffffff
(WHITE)
Heading level 1 Times New Roman or serif 36px #006836
Heading level 2 Times New Roman or serif 24px #006836
Heading level 3 Times New Roman or serif 24px #006836
Default text Arial or san serif 16px #000000

Branding

Wireframes

Home Page

Rules & Regs Page

ACA Terminology

Responsiveness Wireframes

Mobile

Tablet